A practical launch checklist covering indexing, canonicals, redirects, HTTPS, structured data, sitemaps and performance.

Start with crawlability and indexing

Confirm that production pages return the expected status codes, robots.txt does not block important sections, and your XML sitemap lists canonical URLs only.

Check canonical and redirect behavior

Choose one preferred HTTPS hostname, redirect alternate versions consistently, and verify that canonical tags match the final public URLs.

Validate page-level signals

Give important pages descriptive titles, useful meta descriptions, clear headings and enough original content to explain their purpose.

Measure after launch

Connect Search Console, monitor indexing and crawl issues, and re-check redirects and status codes after major releases.